Internet Age Confusion Over When Radio Is Radio

Internet Age Confusion Over When Radio Is Radio

GARYTALK.COM (03/16/2016) – A recent study continues to point to the rapid growth of digital mobile phones and the use of smartphones to listen to music. On the surface, this would lead one to believe this would, correspondingly, increase the total audience for “radio” of all kinds, both internet-only, and over-the-air stations that feed their programming onto the internet. However, the increase in music listening on phones does not mean the music being listened to is truly over radio in the traditional “radio” sense. Unfortunately, some internet website marketers call what they offer, “radio”, but that is not always accurate.

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